It all started with an idea, An idea to revive the Virasat of the कारीगर, To bring back the legacy of India’s dying craft forms.
At Virasat we provide you with an excellent shopping experience as our client's satisfaction matter a lot. We have the perfect combination of Virasat that are tailored to meet your needs through our standard shopping practice. Even if you are not sure of what you want, our e-shop has got several ways to help you identify your needs. Everything about Virasat revolves around our commitment to help you look your best and inspire confidence in you.
We have been operating for over One Year and we have managed to build up a reputable establishment online. We have a great team and aim to grow our business more and more, offering our customers the best Virasat available.
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Who are we ?
Keeping in line with these goals, we gave birth to Project Virasat, with a vision to revive the languishing craft forms of India. We aim to uplift the dying handicraft industry and preserve our glorious tradition. We, at Virasat, believe in imparting the stories of journey, struggle and identity of the कारीगर, the source of majestic pieces of craftsmanship since time immemorial.
-Develop Virasat as a launchpad for struggling Indian craft forms
.-Creating demand globally through domestic and international market expansion
.-Enhance business opportunities, entrepreneurial zeal as well as the economic prosperity of our Karigars
.-Narrate the stories, tales and traditions imbibed within every Virasat craft form.
-To revive and restore the glory of Indian Craft forms
.-To empower the Indian Karigars and provide them with a sustainable livelihood
-To spread awareness among the masses about the significance of preserving Indian culture
-To create a comprehensive resource platform for traditional Indian craft forms.
How we began?
‘Karigar’- Centuries ago, this title evoked a sense of pride in those who carried it. To be a Karigar meant being a guardian of India’s rich cultural heritage. But today, the Indian Karigars numbering almost 7 million have been reduced to mere labourers. With industrialization and modernization, a majority of these craft forms and their practitioners have been pushed to the brink of oblivion. In order to restore their stature and amplify their voices, Virasat was envisioned.
“It has been a great pleasure seeing Project Virasat coming up so well, and becoming a brand of quality and choice for discerning people. All this while ensuring the livelihoods and dignity of the artisans in different parts of the country, by helping them preserve their great traditional art. Kudos, Project Virasat!”
Shivdular Singh Dhillon (District Administration, Amritsar)
Conducting need assessment surveys
Unification of Artisans in producer groups
Design, Development and Training of artisans
Establishment of Market Linkages