
Plight of Handicraft Industry
India's handloom and handicraft industries have been the backbone of its rural economy for decades. In addition to providing a crucial livelihood for the country's rural and urban populations, it...
Our products tell a story of the kaarigars behind them, a story of their stuggle, a story of their identity. We, at Virasat, aim at imparting these stories of the unsung pillars of our country's heritage, our kaarigars.
With a vision to revive the dying handicrafts of India, Virasat is an umbrella organisation for handicraft cluster development. Our main aim is to provide a tailor-made solution for the specific problems faced by the artisans, creating opportunities not only for the artisans but also for their future generations that can safely carry on the craft legacy.
we do not stop here...
“It has been a great pleasure seeing Project Virasat coming up so well, and becoming a brand of quality and choice for discerning people. All this while ensuring the livelihoods and dignity of the artisans in different parts of the country, by helping them preserve their great traditional art. Kudos, Project Virasat!”
Shivdular Singh Dhillon (District Administration, Amritsar)